Creativity at Ideo!

I saw this video yesterday. It was very interesting to learn about how do company try to foster creativity. Tim Brown, CEO of Ideo, has a very unique concept of creativity. He demonstrated various ways to make our creativity juice running and how do designer or creative guy trying to find ideas or testing ideas. They do something that normal people think it's just stuff for kid such as prototyping product from stuff that you find on your desk such as maker, clip to communicate with customer, role playing when you need to design a service process, imitate what happen in the real world with your simple prop at your office like using chairs to create rigid sleeping space in the airplane. These are all great ideas that we can learn and adapt with whatever, we are going to do in the future