Responsibility or Responsiveness

Today, I listened to the guys from Capstrat talking about sustainability in business. The more I heard about this corporate environment sustainability is the more I have question about it. If you look at the very basic of the business, it's all about making profit and how to make the company survive. So do sustainability or environmental responsibility are really issues that company should care about. In my opinion, they are not! Company just focus on making more and more profit and those issues are just another trend that company has to catch on in order to make a great profit in current market. Or we can say that if compan doesn't say that it love trees, it will not be able to sell its products. That's it! Everything is very simple !

For example, Toyota is trying to sell hybrid car. Do you think that they produce that car because they love the world? My answer is no. It just about supply and demand. People want to have car that can run with the cheaper and non poluted energy so Toyota noticed about this market and tell its hybrid car. However, its marketing department has more work to do to try to convince consumers to understand another way around from the reality. Marketing is just taking care of creating illusion to customers to make themselve feel good to buy the product.

Responsivenss is the word that one of our classmate use to explain this kind of situation. I think that it is really true. In the world of economy, company just want to response to the right trend to make its customers satisfy with themselve. The current situation is that our world is lack of resources and we are going to run out of so many materials. So people started demanding more environmental friendly products and company see that gap and try to respond to it.

Just like that. Sometime, people think too much and try to be too complicated. Even though, it just nothing.