My ideas, My Works, My Future
Monday, November 24, 2008
Music Prodigy with autistic disorder
Another interesting thing is the story is that this kid can compose music but he doesn't have any real emotion connection with the music or I can say that his music is just a music without any message or meaning. This is the result from his experience, I think. He cannot communicate well, cannot control or demonstrate his emotion like other can. So it reflects in his work. Anyway, I still think that is boy is so gifted and there is nothing that human cannot do if we really give it a try.
Watch CBS Videos Online
Thursday, November 20, 2008
Tuesday, November 18, 2008
Great inspiring presentation!
Sunday, November 16, 2008
Creativity at Ideo!
Tuesday, November 11, 2008
Outline for the presentation (Energy Efficiency)
- Regulation
- Government
- Energy efficiency program
- What do other companies do for EE?
- Save a Watt
- Exel Energy
- Goal of the EE program
Analysis
What are we going to talk in this section?
Should it be SWOT or other framework
However, if we don’t have this part in the report, should we add it?
SWOT
STEEP
Alternative1
- Basic concept
- Being a IBM = work as a consulting
- What are we going to do
- Financial projection
Alternative2
- Point reward
- Basic concept
- benefit
- Financial projection
Alternative3
- Smart grid
- VIDEO show?
- benefit
- Financial projection
Summary
- combine all alternative to reach the goal
- short term – alt1+2
- Long term – alt 3
Monday, November 10, 2008
Happinest Place in The World
I just finished watching this video. It talks about why do Dens are the most happy people in the world. I feel that it's quite intriguing and opens me to a new perspective about living a life in this world. Low expectation or what they call realistic expectation and non-materialistic are the key reason that make Dens happy. It almost contradicts to the American dreams which you need to have everything, being the best to be success. However, that success has its own price, it make you to want to have more and more and ultimately feel miserably if you don't know where is your limit on greed and money. I think that most people don't know their limit. The more that you have leads to the more that you want. Human want is infinity.
Although, this video shows a lot of bright side but I'm curious about Den's strengths in terms of economy because if you have low expectation, you have less competitiveness in your mind. How can you achieve in the highly dynamic global business. Also, Denmark government set the tax to be at 50% which is extremely high. How can business grow in that such environment when you need to pay half of your profit to support others. So there must be something in the study that left behind. Maybe Denmark is more fortune than other countries. I don't know. But at least, it's good see that there is one country that is happy in the world.
Wednesday, November 5, 2008
Talking to the Artist = Talking with People from different planet
I learn that she read, write, listen A LOT and everything around her can become her inspiration to create her work. ( It seems like she is super hyperactive when she talk) My background is in engineering and science so I'm not really understand how the art work because I may view things around me too realistically, maybe. I haven't see thing like she did. I don't really understand how can she do that. How can she think about her work all the time. On the other hand, I can see that she have tons of passion and inspiration to do her job which I think it's the best thing in the world to have. If you know that you really want to do something, you will not want to stop doing it. You want it to be the greatest thing. The most important thing is that you are happy doing it all the time.
I haven't had that passion for such a long long time. I have my school works and I finish them before time but that doesn't give me any feeling of happy or proudness. I don't know. Maybe, I lost my passion on school. I know that when I first got a work ( a report, presentation, paper). I'll try to get it don't as soon as possible since I don't want it to be on my way for so long. After I finished those taskes, I get a sense of success. At least, I get it done but I haven't had passion or joy in doing it like the artists do their work. I curious how can I find that feeling.
So I think Artists who know what they are doing are people for different planet who are happy. I hope that one day, I will be able to understand them and find my own passion to do the work.
Obama Speech -- So Powerful
(Note: There are 3 parts of the video so if you want to watch the complete speech, please click on the next two videos)
After listened to this speech, I just wondered about the creation process of the speech. I hadn't seen Barack with his note or stopped thinking. How can he prepare this speech? Or it is his skill with not everybody can do it.
Friday, October 31, 2008
Presentation as a JOB

I was driving from school back home and an idea popped up in my head. Can improving presentation be a job for me? Since I really enjoy creating presentation and thinking about how to improve presentation, how should they present it better. So I wonder can I do a business or make money from that. I started thinking about who should be my customers? How can I gain enough revenue to feed myself? and Is there a possibility to expand into a larger business?
Who should be my customer?
University professors can be my customer. Since part of their job is to give lectures to their students. I have seen so many bad and boring pres
entation in the class. The slides and presentations are boring and hard to follow and understand. They may use too much words and try to add everything in their slides. So there is a channel for me to sneak in and improve those presentation to be more visual base, easy to understand and lead toward what audiences want. However, there are two or three things that I need to concern if I'm going to work with college professor. First, some professors may use a presentation that they got from the textbook publisher. They use it without making any change. Possibly, they don't want to waste time adjusting it or think that it's the best in the world. So how can I deal with this, should I go to talk to publishers instead and help them improve their presentation instead. Secondly, EGO, how can I approach those professor and maybe tell them that their presentation is suck or extremely boring. They have their own pride on being a PhD. so if I haven't have enough credibility. It will be very hard to convince them to follow me. Lastly, each subject requires specific knowledge especially in science. I need to make sure that I have strong basic knowledge enough to make any changes. So this job will require a lot of extensive research on the subject what I'm going to deal with.Revenue?
For sure, I can charge project by project but how much should I set up the price and how to evaluate my success. Can I use student understanding in the content as an index to measure my work? Or I even think about set up a free agent part in the university who will rotate to each college and help professor in that college improve their presentation. If it works this way, I will gain steady revenue from university. However, if it's worth to work in the university, instead of the being a independent company.
Let do an easy math!
- One project can take me about 7 days to complete!
- There are let say 45 working weeks. So I can finish 45 project per year
- Average income for MBA student is about 60,000 dollar per year
- Each project will be charge about 1,500 dollar
is this price too high or too low? Will college professor pay me at the price?
How can I expand this business?
It start with my passion in creating presentation. I don't know if I recruit others to do my job, will the quality and idea still be the same. I may need to separate tedious take out such as finding images, compile data, research on specific topic and control some key important factors such as flow of the presentation, format, and overall. So it can be expand in the larger project, if I have enough customers willing to pay me.
Sunday, October 26, 2008
Organizational Politics - A Survival Guide
From: clintedmonson, 2 days ago
You're smart. You deliver. What else could your company want from you? Why don’t they come to you for the big decisions? Why won’t they listen to your proposals? It seems like everyone has an agenda and they’re doing everything they can to kill your great ideas. To be effective leader we must bring more than our academic pedigrees to a organization. This session attempts to explain the complex nature of organizational politics and how to survive in a dynamic and often chaotic environment.
SlideShare Link
Need some rules to guide our project
With the question that we were asked, there is plenty of solutions for the case such as new price structure, adding smart grid technology, incentive program, etc. However, these seem to be hard to justify whether or not it is a good solution to the company or not. Since we haven't had any criteria or rules to measure them. So it come back to where we were in the classroom last week. When there is a creativity work, in this case to create a new business model, it will be a tough job if we don't have any limitation or measurement system that works. Working on the project like this will make you feel lost in space or in the case it can be your own thought because whatever you think seems to work but we don't know exactly that it work or not.
In order to success in this project, we as a team may have to set up some criteria that will work with the project such as revenue target, decrease in energy use per year, investment capital, technology. I believe that after we set up more concrete constraints, they will enable up to be creative without having to worry about validation of the idea
Friday, October 24, 2008
Using Diagram and Drawing to boost Creativity

I'm a visual person and the best thing to try to analyst and understand thing is to draw in down on the paper in form of drawing and diagram. The picture above is what I used from the our project in the class. The diagram is used for explaining the conflict of the interest between power generator companies and new rule that government force them to reduce the energy usage.
Tuesday, October 21, 2008
Creativity and Rules

Today, we have a class discussion about Rule and Creativity. I think that the topic is very interesting since initial perception of everybody about creativity maybe about thinking freely without any constraints. Creativity should be best without any rules. However, it turn out that without rules and constraints, it's harder for us to be creative.
Part of the reasons maybe because without rules, the possibility is limitless and we will be lost and get no guidance. I believe that it's true so we have to create some constraints to limit those freedom. In some case, constraints can be something that is very common and general like budget, tool that you use, your preference, technology, science, customer needs, tradition and norm, etc. We can think about it all day long.
Speaking of constraints and creativity, it reminded me about the article that I read several months ago about the innovation at Apple. Like what we discussed to day, perception about innovation in the organization should come from free thinking and letting people have a change to explore in their fields of interest. It's true and now happening in the company like Google which have create tons of successful project from letting their people work freely. However, Apple tear those concept and do something that completely contradict to the free concept.
Apple is one of the most innovative company in the world as we know. According to the article, the innovations in Apple don't come from freedom but they come from tight and strict rules, leading from visionary leader, and forced time schedule.
So this give us a whole new perspective on looking at the way innovation and creativity work in the business environment. It depends on the organization that we work for some may like to have freedom to think but some may want a hard push from management level to innovation its product or process
Friday, October 17, 2008
New great depression and creativity

Today, I was listening to our dean talked about the job freezing issue during the economy recession. The truth is hard to swallow, Job will become scarcity especially in the MBA's job market. We as a MBA student will need work harder for both school and job search. This raises my curiosity about my future, if I haven't had a job support from my family business, what would I do and how I struggle to find a job.
One key point that the dean make was that companies during the recession will look for more job in the supply chain side of the business because it make much sense to have more people who know how to reduce costs and improve company performance without investment major money. If this is true, what will happen to MBA who want to be a product development manager or brand manager. Since those type of jobs are highly related to the market and when the market is down like this, nobody wants to launch new product or open new market or brand. They are all in the defensive strategy and look for ways to survival in the horrible market.
So this bring to the creativity side of the business, during the upturn of the economy, businesses may focus their attention and use their creativity fully on the marketing side and how to develop new product or service and serve unique needs of their customers and differentiate themselves from other competitors. However, during the tough time, creative is still crucial for the business but it may have to be used on the different side of the organization. We may need to use creative to look at what process can me adapt and change to make to cheaper, or how can be maintain our status without taking more risk in such a bad business situation right now.
The point that I'm trying to make on the post is that either we are in the recession or economic booming, we still need to have creativity in our mind and soul. Since creativity will become handy in any situation and it will be a great tool to help us survive or success in the business.
Monday, October 13, 2008
Creativity slide
Presentation on Visual and Creative Thinking. The presentation explores how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children. He will discuss the myths that people hold about creativity, why they exist and how you can overcome them.
SlideShare Link
Sunday, October 12, 2008
Recession and my Company
I would like to explore more ideas and actions that can be taken in the future or now!
- Focus on your core business
Protect your core asset
- Cut loss some of your non core business
- Look at your business partner
- It can be your opportunity to expand
- Lower your price = move to lower market for your survival
- Lay off and cost reduction
Layoff may not be the best way, you still need to keep your valuable human resources.
- Contingency plan and scenario planning
- Checking your credits with bank and make sure that you will have enough cash
- Beware of customer's credit
- Don't stop R&D
- Stay in touch with your customers; Don't lose them or their loyalty
- Build loyalty with customers and suppliers
- Downturn can be a time for your company to prepare for the bright future; Strengthening your fundamental
- Be consistence with both good time and bad time
some companies has a relentlessly spending behavior during the good time so they have to suffer during the bad time.
Friday, October 10, 2008
Ideas on the project ( Energy Efficiency)
Think about the energy efficiency program
- Charge more dollars to the customer like – 1 dollar per account and use that money to the energy efficiency program
- Separate the cost of saving 50/50 between utility company and customers // Progress Energy is already doing this è are there any other way to split the benefit
- Save A Watt program è think of reducing energy as a type of energy and charge that fake energy to the customer at 90% cost
- We lost money, they lost money
| Utility LOST | Utility GAIN |
| Revenue decrease ( customers use less) | Don’t have to pay for new power plant |
| | Follow government regulation |
- ideas on what are the incentive for customers
- rebate for the proper conditions such as center air condition/ sealed windows/ using florescence light bulb / center heating water/ using energy star appliances
- Rebuilding the house >> for old house // Extreme makeover of the old house
- Educating kids
- Handout
- Marketing the program // make it big!
-Celebrity endorsement
- How can we bring ad to the power… use power and need to watch ad?
- Balance to peak time
- Communicate peak time of the day
- Price structure table è new calculation which is cheaper to use during the off peak
- any device that is cost less but help managing off peak use
- Creative ad like è black TV for 3 minutes è safe the nation for 100 million
- Screen saver
- OFF PEAK! >> timer? On the device // very cheap but will help you operation your appliance during the off peak time
- Energy check up plan è aim specifically at 20% top power consumption è send teams to work with them to reduce energy consumption
- New pricing step structure è penalty to aggressive user but reward small user
- Free power during off peak
- Subscription model for power user // fix price but limited duration of the day
- Credit card model è more save = more point // collect more point è turn it into other save appliance such as 5 star everystar refrigerator
Smart grid technology == what can we do with it?
- Connect with internet
- Decentralize power generation
- Balance low during the peak time == turn on and off some appliances freely
- Collect all the data real time
Web about how to save energy
Wednesday, October 8, 2008
Brainstorming on Medical Marketing Strategy
- Direct salesperson
- We need to know how US endoscopy operate right now. How many salesperson do they have and which territories do US endoscopy cover? What are they doing right now to promote thier Graudus Overtube?
- Catalogue and handbook about overtube
- Printing cost, how many copies do we need?, What is the content? ==> How to use, Good and bad, Specification, Cost, How to distribute it?
- Publish our result in the medical journal
- We need to hide or sponsor some specialists to do a study for us? How much it will cost? How long?( the study should take time right?), Who are we going to hide? How important is this? ( focus on building trust with doctors)
- Free samples ==> let doctors try our new product
- Giving free samples is a must. How many should we give like one overtube per doctor? total number and cost?
- Medical device trade fair
- Are there any trade fair aims specifically for endoscopy market? What are the name of them? When will they start?
- Advertise in endoscope related magazine
- names? who are the reader? Cost on putting ad?
- Publish articles in endoscope related magazine or ASGE
- How to do it? Cost anything? How long do I have to wait?
- Tie with American Society for Gastrointestinal Endoscopy
What are we going to do next?
- Go into further detail about each topics
- Focusing on cost ==> marketing expense
- Possibility on each topic
Tuesday, October 7, 2008
Responsibility or Responsiveness
For example, Toyota is trying to sell hybrid car. Do you think that they produce that car because they love the world? My answer is no. It just about supply and demand. People want to have car that can run with the cheaper and non poluted energy so Toyota noticed about this market and tell its hybrid car. However, its marketing department has more work to do to try to convince consumers to understand another way around from the reality. Marketing is just taking care of creating illusion to customers to make themselve feel good to buy the product.
Responsivenss is the word that one of our classmate use to explain this kind of situation. I think that it is really true. In the world of economy, company just want to response to the right trend to make its customers satisfy with themselve. The current situation is that our world is lack of resources and we are going to run out of so many materials. So people started demanding more environmental friendly products and company see that gap and try to respond to it.
Just like that. Sometime, people think too much and try to be too complicated. Even though, it just nothing.
Saturday, October 4, 2008
Creativity and cooking
Before I came to the US, I had never cooked or paid any attention on my cooking skill. Once, I've been here for a year, cooking is the second best skill that I've learned other than MBA classes. I found that cooking is not just about finding something to feed yourself. Cooking is a process that combines art, creativity, science together.
I remembered that I first realized to myself that I need to cook when I felt sick of eating American food and I couldn't afford to eat out everyday. So I began to teach myself how to cook. Interest was a great starting point for me.
The reasons that I said that cooking is involve with creativity, art and science are because
- You need to use your imagine on what do you want to eat that day and what resources ( ingredients) do you need. I even used a brainstorming technique sometime to complete the list of possible food that I can cook and I also want to eat.
- Art is about end result and appreciation that you get from cooking. I also proud of myself when I cooked something that it reflected what I did imagine in my head in the beginning. Because, I stay in the US for too long, it's hard for me to remember the real taste of Thai food so I need to use some imagination to fulfill that gap to make the taste complete. Joying from eating food which I created myself is such a great feeling ( however, just in the case that it tastes delicious) I also like to invite my friends to join a party. I love to treat them with real authentic Thai taste. It's a good feeling when somebody try your food and the express what do they think about your work. This is similar to art or when artist invite people to come to see his works.
- Science part of the cooking is about recording and redoing the same thing over and over but still getting the same result. Personally, I like to cook as an art which mean I use my own feeling and creativity to add ingredients into the dish that I cook but something, the end result is not what I was expected. It can be too sweet or salty or it's not as good as last time. So in order to reproduce same good work, I need to record things and technique. I use my email as my own database on how to cook each dishes. It make my life easier. For example, when I found a perfect recipe, I'll type it and email it to myself. After that when I want to recreate that dish, I just search on my email and there it is, my perfect recipe!
So far, I enjoy spending two or three hours in the kitchen. Time really fly in there. During the cooking, it also clear my mind and make me ready to do some work with full stomach.
Wednesday, October 1, 2008
My Creative Autobiography
When I used a pencil to draw a picture on my grandmother's wall house with my cousins.
2. Was anyone there to witness or appreciate it?
As far as I know, my parent didn't like my grafity art but they left that pencil drawn art until my grandmother house was renovate.
3. What is the best idea you have ever had?
When I first started working in my family business. I always went to talk to people in the organization and wrote down all the improvement ideas that I had in that notebook. I'll go back and read that notebook when I have no idea on what project I want to do for my family business.
4. What made it great in your mind?
I like those ideas a lot! That book will become very useful for my work life.
5. What is the dumbest idea?
When I was a kid, I wanted to meet dinosaurs and drive a tractor. This idea came from Jurrasick Park and Ultraman.
6. What made it stupid?
It's impossible and I don't know what I wanted to do those thing.
7. Can you connect the dots that led you to this idea?
???
8. What is your creative ambition?
Videogames
9. What are the obstacles to this ambition?
People around me always think that videogames is a stuff for kids. So nobody wants me to play it. I lack of support!
10. What are the vital steps to achieving this ambition?
I try not to care about what other think and continue playing videogame, reading about it. I like to do what I love !
11. How do you begin your day?
Try to get out of my bed. This is the hardest part of the day. I don't like to waste my time on the bed but I also want to sleep more. It's a conflict that I don't know how to resolve.
12. What are your habits? What patters do you repeat?
Spend too much time on the internet trying to read news and watch video.
13. Describe your first successful creative act.
Created new cover catalogue for marketing department at Kongkiat Textile
14. Describe your second successful creative act.
Created new catalogues for marketing department at Kongkiat Textile
15. Compare them.
The first one led to the second one. At first, I thought that the catalogue's cover that my company used was too old and out dated so I proposed the upper manager to make a change. He let me do the change. After finished with the cover, I thought to myself, why don't we re-organized all the catalogue and reformatting them to match with the new look of the company. So I ended up take that job. It was a great fun and creative.
16. What are your attitudes toward: money; power; praise; rivals;
work; play
Money = I have enough. It's impossible to spend all of my money.
Power = I need to have it in order to work in my familybusiness.
Praise = more important that power. I want to prove myself that I'm good enough to run my family business
Rivals = I don't like competitive situation but it's hardly avoided.
Work = I want to work in a real business !!! no more study !!!
Play = It need to be balance with work in my life
17. Which artists do you admire most?
Boyd Kosiyapong, Thai music composer. I love his songs.
18. Why are they your role models?
He revolutionizes music industry in Thailand.
19. What do you and your role models have in common?
Love of music
20. Does anyone in your life regularly inspire you?
Yes, my mom, uncle, grandfather
21. Who is your muse?
???
22. Define muse?
???
23. When confronted with superior intelligence or talent, how do you
respond?
I'll act as an observer and try to learn from him/her.
24. When faced with stupidity, hostility, intransigence, laziness,
or indifference in others, how do you respond?
Try to help.
25. When faced with impending success or the threat of failure, how
do you respond?
Try to find another way to success
26. When you work, do you love the process or the result?
I like process that make me feel FLOW.
I like that result that look like that I thought when I first started.
27. At what moments do you feel your reach exceeds your grasp?
When I have to deal with detail. I need somebody to help me with that.
28. What is your ideal creative activity?
Abstract art
29. What is your greatest fear?
Being alone
30. What is the likelihood of either of the answers to the previous
two questions happening?
If I feel lonely, I definitely do something, call my friends, talk to my parents.
31. Which of your answers would you most like to change?
???
32. What is your idea of mastery?
Good that what you do!
33. What is your greatest dream?
Happy life, understand the world
Monday, September 29, 2008
Productive Brainstorming!
The topic that we brainstormed today is about finding 3 useful product concepts for our group. We are going to use these concepts to develop the final concept of the product. The brainstorming section is followed on these step.
1. Industrial designer acted as a mediator of the section.
2. Divided our team into two group, 3 person per group. Each group should contain people from different backgrounds.
3. Give two stacks of post it notes. Two colors per group
4. Set up a topic on brainstorming. In this case, he ordered each team to write down coding process and material for the overtube as much as we can in the first five minutes.
4. After 5 minutes, switch first team to work on second team post it and also another way around. In during the way, we will also learn from another group's idea to generate more ideas
5. Brainstorming for another 5 minutes
6. Merge two groups into one and also merge all the contents on the post it note
7. Group same ideas. Make them coherent with others
8. Cut off bad ideas
9. After all these steps, we get ideas on materials and coding processes
10. Bring up our homework about idea of mechanism of overtube.
11. Select good mechanism and merge them with material and coding processes
At the end of the meeting, we finally came up with 3 great ideas that will be a fundamental on our further research. From what I have learned from doing this, I'm going to use this section in other brainstorming section.
Saturday, September 27, 2008
Great Presentaion of the year 2008
THIRST
This is an educational presentation exploring humanity's water use and the emerging worldwide water shortage. It is designed to act as a stand-alone presentation. Enjoy!
SlideShare Link
Wednesday, September 24, 2008
Creativity on the US. TV series

Lately, I spend a lot of my time watching US. Tv series, especially, the series called "Lost". Lost is one of the best TV show according to some magazine. Right now, it is going to start there fifth season on this coming January. I watched Lost on abc.com which provides us a really great content. ABC online let you watch all of their TV series in high definition and you can also watch entired season from the first season to the latest season of Lost without paying anything except watching their short commercial.
I'm very impressed my the creativity of producers, writers of Lost. The reason that I said that is because they can produce something that keep me want to watch more and more for over forty hours. I started watching from the very first episode on Lost's first season and now I'm at the third or forth episode of its third season. I spent roughly forty hours watching. This is quite a time consuming for me but I can't help. I consider myself addicted to it already.
OK, so why it is so addictive and why do I think that the concept of Lost is very creative.
1. Lost was created around an unusal scenario so it give them a large room to add more creativity stuff into the story
The basic story of Lost is about a group of people who flew on the same plane but accidentally that plane crashed on the far far island. There are lots of supernatures, unexpected group of people, monster, miracle and etc happen in this island.
2. All of the characters in Lost have its own interesting background
Ths story is not just about how to survive from plane crash on the island but it's also about background of those people. Writers did a very great job on creating a complex conflict of characters' background, unpredictable linkage between them and hidden secret that nobody wants to talk about. For example, Jack who is the main protagonis of the series used to be a doctor who had lost his father in Sydney. Another character named Analucial, she used to be a cop but just changed a job to be Jack's father personal bodyguard. This is very complex!
3. The story tends to add more question and unpredictable situation
The key to make an addictive story is to keep throwing more and more question or unanswer events into the story. When each episode ends, I as an audience always feel left behind and want to know more, want to know the answer of the question that is just left at the end of the last episode. I think that Lost's writer did a terrific of on this. However, sometime, I think that it is too much for me becuase they keep making new question without answering anything. This can make audience feel bored and disappointed in the story. Anyway, I believe that they will have all the reasonable explainations for the questions that they set up. Otherwise, I will feel betrayed by them.
In summary, I think that there are creativity in everywhere. It just depends on us to look at it or not, to try to understand and analyse them or not. This one is just one of the thing that I try to look at it and try to find a beauty of creativity inside it.
Monday, September 22, 2008
Little step to be more Creativity and Productivity
So I decide to make some changes to boost my productivity and creativity level back to the proper level. I think that the easiest way to start is to start from something small like the place that I live. The reason that I feel bad and uncreative may come from the fact that I stay in the same place, same condition for quite sometime. Here are what I'm going to do to make myself back to where I should be
1. Cleaning my room. I spend most of my working time in my own room. I don't want to blame that part of my uncreativity may come from sitting in this room. So I need to make a change with my room to create new work environment that suit myself properly


2. Changing to work outside more. I promise to myself that during the weekday, even though I don't have a class. I will go to university and work from student lounge. I found out that working in different environment help me for be more productive and creative.
3. Lastly, I'll try to create a mood for creative work. As I read for creative blockbusting, listening to music, drawing, or fragrance can help me to be more creative so I will try to find the best activity for me
Saturday, September 20, 2008
Brainstorming For My Work
Also brainstorming is a great tool to keep my idea flow. I've read on article about self brainstorming concept. It is about start brainstorming with yourself first, before you go to the meeting. Doing this will give a lot better in creating alternative and finding solution for the problem. Below are examples of my self brainstorming plus drawing that I did for my product development class. I'm going to have a meeting on Monday so I did my own brainstorming before I need to share these ideas with my teammate.


Tuesday, September 16, 2008
Sustainability in business ??
Today, I listened to the lecture from our guess speaker, Michel L. Belland. It was very inspiring. First I have to say that before I came to the class, I’ve never had any thought about green, environmental protection or even sustainability in the business context. I thought that those tree hugging issues are very far from myself. However, this class completely change my perspective on these issues.
He talked and gave us a lot of explicit examples that I’ve never thought about. For example the way to imitate the structure of the nature creation can help designers to design something that is more sustain and create a huge profit back to the company. Or the way that nature works in non-linear fashion, it always work in cycle so as your business process that they should be created around the concept of circle or spiral. All of the samples are intriguing, if I haven’t heard these kinds of story from other places, I would not believe that these are true and practical.
In class, it also spark my creativity on producing new products. Since, my family business is in the textile industry. We are yarn manufacturer. The concept of entropy pattern and recycling material can be adapt with our new product in my different ways. Here are my ideas.
- Yarns that have controlled colors. Normally for the dyed yarn, customers always want to have a very steady or even fix colors. So any variation in color is considered a defect. If we can create a dyed yarn that have controlled variation in colors and we use natural dying stuff, we can sell it to more environmental concern customers. Or we can even create a pattern on the fabric using the variation in yarn’s color. This will create some effect similar to entropy design that Michel talked about.
- What can we do with used yarn or fabrics. Can we correct them and reproduce it back in to yarn? These questions may not be answered here but I think that it can lead to some research that my company needs to pay attention on it.
- Returning sample from customer is also a good idea because in my business, we need to send tons of catalogues to our customers. They are on the largest promotion cost for our company so if we can create some process that give opportunities for customers to send it back. This will help reduce a good chuck of cost.
These ideas are great but only problem that conjure up in my head is how to convince all the people in the company, especially upper management level to understand the benefit and the real return from being sustainability and environmental friendly. This question was asked by one of our classmate but I didn’t satisfy with the answer. I think that top down management will pay a very important role in implementing this kind of idea into the company and also that company needs to be in a very stable situation enough to think about something else other than survival of the company and how make money. Especially when the world’s economic goes down like this, I hardly see how to implement or create awareness in the company about environmental issue.